Trade means exchange of goods and services, which can also take place in exchange for money. In general culture, the purchase has always been associated with property, in fact even in the case of service selling, when we talk about a subscription or insurance, we like to talk about “my” subscription or “my” insurance. Owning something has always been associated with wealth, just remember that since ancient times wealthy people were those who owned the most land, houses, castles, even people and animals.
Pay as you go and on demand. What does it mean?
Lately many companies, especially in the field of services, have started to market using models such as “pay as you go” and “on demand“.
In this way, users do not have to purchase a service, but can use it paying only what they use and when they use it, while the provider has to bears all the operational costs.
On the other hand, the provider is interested in keeping the service always accessible, updated, innovative and efficient, to ensure a sort of gain from the loyalty of the users, who, if satisfied, will always continue to use that service.
Today there are many fields in which both models are used, such as digital TV, video games, music, reading, switching from purchasing to paying according to use for playing games, watching movies, reading e-books or listening to songs.
What changes?
More and more technology and fashion are pushing us to buy something new, even in services, because it always has something more than the existing one. The newness of “pay as you go” and “on demand” models is that users access to latest release of services provided.
It should be borne in mind that the concept of optimization is becoming increasingly important in a society such as our competitive one, where markup derives from processes improvement and costs reduction.
Pay-as-you-go and on-demand models are based on the principle of resource allocation and cost and process optimization.
At the end…
Is it still relevant to say that buying in the traditional way satisfies our needs? Judging by the expansion of these new types of purchases, perhaps we are more satisfied in being able to use goods and services when necessary and paying only for what we use, compared to buying something that we can always use, but that we often use little or nothing at all, with the risk it could get obsolete in a short time.
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